Make Up Store is a brand that's pretty tricky to get hold of in the UK. They're a Swedish luxury cruelty free makeup brand, and oddly (for a European-based brand) is easiest to buy in the UK from Australia!
I first saw their full-coverage foundation, Sculpt Excellence, on the beautiful Karima McKimmie's YouTube channel. She's not only excellent, intelligent, beautiful and irritatingly talented; she's also similarly olive-toned to me, and has the same shade struggles when it comes to base products. If you're a fellow greenish-tinged human, you'll know that loads of foundations are just too yellow/peach/pink/anything toned to actually look real on your skin. Many's a time store lighting has told me a foundation is on the money, only to walk out in the real world and look ill/deranged/colourblind/all of the aforementioned. First world problem.
Well folks - look no further. all your greeny skinned dreams have come true in this shade - Make Up Store Sculpt Excellence Foundation in Coconut.
First - packaging. Chic, clean, mock-croc and matte black. The applicator is completely bizarre - a spatula? really? Not going to win any design prizes, but honestly, I got over it in about ten seconds. The formula is thick enough not to splodge everywhere, and it does the job, albeit in a messy way. NBD.
The formula - described by the brand as " Oil-free, creamy foundation with high coverage" and providing a "smooth and semi-matte finish". I'd pretty much agree with that. The texture is a thick gel-cream, and feels very luxurious. Given the thick texture, you'd be forgiven for dreading blending Sculpt Excellence out - do not fear. This foundation blends easily with a sponge or a brush. The coverage is definitely medium-buildable upwards - mixed with some moisturiser you can get a lighter base. The finish is satin-matte - quite a natural finish, in a full coverage formula. This is by no means no makeup-makeup (I'll point you in the direction of this BareMinerals beauty for that) but for fuller coverage occasions, this is a really nice choice.
There is no SPF to my knowledge in this formula, and I've not experienced any flashback with photography - it's an ideal night out/event option. I get an easy 6-8 hours' wear without touchups (with primer, and a properly lovely powder over the top).
What really sets this apart though, is that olive undertone. Woah there. It's the most green foundation I've ever seen (in a good way, you understand). If you're about the same skin tone as me, this is a really fantastic colour - you can see below how it's just melted in to my NC25ish skin in the swatch below. This is a really easy foundation to blend with other formulations - if you have any foundations that are just a bit too yellow, a wee blob of this added in and you'll be colour-matched in no time.
Have you tried any Make Up Store Products?
All products mentioned bought with my own money. Some links are affiliate links.