Friday, 30 September 2016
The Ordinary - What's all the fuss about?
Just like that, the lovely Wayne Goss raves about a new skincare brand and it instantly sells out.
So. What's all the fuss about?!
Our beloved beauty industry is responsible for lots of good things. High quality products, improving formulas, and encouraging us to use SPF and actually cleanse our faces (NOT with wipes). However - it's also an industry that encourages and thrives on a lot of marketing hype, luxury packaging, and (in some cases) massively inflated prices for products as a result. The Ordinary is bucking the you-must-remortgage-your-house-for-skincare-that-works theory with some incredible, bang-for-your-buck, affordable products.
The Ordinary is a brand from the same wonderful brains piloting the DECEIM/NIOD lines of skincare. If you're a regular reader, you'll know how much I love NIOD Photography Fluid and DECEIM's amazing blurring hyaluronic primer. The Ordinary takes high quality, high concentration skincare ingredients (largely the active ingredients in significantly more expensive creams and serums), decants these delights into little glass apothecary bottles, and sells you them for (mostly) less than a tenner. No. I'm not kidding.
Now - word to the wise. You do need to be prepared to do a little bit of research on how/when to use these products. Niacinamide, for example, is genuinely amazing at reducing the visibility and texture of pores on oily complexions - but you have to be careful not to use it in the same routine as a Vitamin C product, as it'll interfere with the potency of the Vitamin C. As you can see from the ingredients list on my two choices above - there's practically not a list. Most of The Ordinary's line contains less than four ingredients - all killer, no filler.
The brand's website has a good description of each product and the purpose for each one, and a handy little regimen guide for when and how to use products in a daily routine. You'll find some helpful FAQ's on Victoria Health, too. This is super useful if you're quite new to a structured skincare routine, but want to try out some high quality, low cost products to see which ones work for you and your complexion.
I am no stranger to paying well over £30 for a hyaluronic serum/supposed acne miracle/facial oil (see my Sunday Riley favourite here - I love this stuff, but the price makes my eyes water), but I will genuinely struggle to justify crazy-luxe purchases in future.
I fully accept that there is something exciting and wonderful about a little tub of something Chanel; that a mere sniff of May Lindstrom's Blue Cocoon makes me swoon, and that Omorovicza's Queen of Hungary Mist is a luxury I will always pay for; but for effective, affordable, amazing products - The Ordinary, you've nailed it.
Some links above are affiliate links. All products above bought with my own money.
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