The internet has gone entirely bananas for Colourpop in the last year or so. In fact, a new Colourpop release often breaks the internet for real. As an “indie” brand, and owing an astronomical ascent in popularity to the likes of Instagram and other social media, Colourpop are an almost overnight success story for the power of social media in marketing. Their range is extensive, regularly edited, fairly regularly restocked, and new products are appearing all the time. But – are their products actually as good as the incredible hype?
Today we’ll have a peek at the Colourpop Super Shock Shadows. These little pots below, in order, are Gecko, Sand Swoon and Strength – the finishes are pearlized, satin luxe and matte respectively. Gecko is a really lovely grey-pink duochrome, and looks great as the focus of an eye look. They come in these dinky wee pots which store easily and are relatively sturdy. There have been many reports of these arriving a bit smashed up in transit, but they are easy to squish back together in to a semblance of order if this happens.
'Scuse the bruise. Had an altercation with a bull not wanting his medicine this morning. I won.
The texture is weird. Not unpleasant. Just weird. Cream? Powder? Squishy? Bouncy? Wet? Dry? Who knows. They are what they are. They behave most similarly to a silicone-rich cream formula, and sets completely after a few minutes. The mattes are not entirely matte, in my experience – most of them are shot through with a little very fine shimmer, or are borderline sparkly – not unusual with a cream formula, but worth bearing in mind if you’re a die-hard matte fan.
Application is not foolproof. Colourpop recommend applying with a finger rather than a brush – I agree with this, you will get much better colour payoff using a digit. You’ve got to work fast too, as these will set within a minute or so. They can make a really lovely base for working on top of, as long as you’re speedy with initial blending. As they are (in my experience) pretty opaque, they are great for cancelling out any eyelid darkness/redness for a bangin’ smokey eye. I do find these tricky for the crease though, due to lack of desired opacity obtained with a brush - my big ol’ fingers are too chunky for any real crease definition.
Also – word to the wise – don’t go cray cray on a thick layer here. Enough shadow to get desired opacity, and no more. Too thick – I promise you this will crease within the hour. I get a good 6-7 hours outta these babies crease-free with no base beneath and no shadow on top (which is pretty miraculous for my greaseball eyes). I’ve had greatest success with these using them as an all-over wash of colour for the lid, and using powder eyeshadow in the crease.
In the below photo you can see I've hit pan - and it's not that deep, given the depth of the little pot. I'm not hugely bothered by this as there is more than enough for your dolla in the pot, but just to bear in mind if you were expecting a vast amount of product in the tub.
All in all, I’m a fan. Incredible shade range, pleasant to work with, and excellent value for money. Job’s a good’un. They’re not a one-size-fits-all product, but for some great lid shades at a really reasonable price, they are great. Give them a go and let me know how you get on.
Currently, Colourpop don’t ship to the UK (soz) but I have heard on the Twitter grapevine that they are aiming for 2016 UK shipping, so watch this space.
I have quite the selection of Ultra Matte/Satin Lips, Lippie Stix and Creme Gel Colours/Liners - would you like me to review those too? Let me know in the comments.
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